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Dining for Tires: How a Rubber Company Invented Fine Dining to Sell More Cars

By Jonathan Blake
eBook
$5.99
By Jonathan Blake
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Today, the Michelin Star is the ultimate, untouchable symbol of culinary perfection. Chefs dedicate their entire lives, and sometimes lose their sanity, trying to attain three of these coveted stars. Yet, the most prestigious award in gastronomy was not created by food critics or gourmands. It was invented by a pair of brothers trying to sell rubber tires.

In 1900, there were fewer than 3,000 cars in all of France. The Michelin brothers realized that to sell more tires, they didn't just need...