Disney

by Stacy Mintzer Herlihy

Overview

Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation.

It's hard to imagine a childhood without the ubiquitous presence of Disney. From classics like Cinderella and Bambi to such modern blockbusters as Mulan and Frozen, Disney's animated features have captivated audiences for decades. Visiting CaliforniA&Rsquo;s Disneyland or FloridA&Rsquo;s Disney World has become the quintessential family vacation. Children dress as their favorite Disney characters for Halloween, while young-at-heart adults collect all manner of Disney memorabilia. But how much do you really know about this integral piece of Americana?

Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of a company that has become synonymous with what it means to grow up as an American. It chronicles Walt Disney's early years and the evolution of the Walt Disney Company from animation studio to entertainment powerhouse. It also explores how Disney changed the landscape of animation and movie making forever. An unbiased look at the controversies that have surrounded Disney over the years will help readers better understand these contentious issues and how the company has responded.

Product Details

ISBN-13:	9781440876011
Publisher:	Bloomsbury Academic
Publication date:	02/04/2022
Series:	Corporations That Changed the World
Pages:	160
Product dimensions:	6.40(w) x 9.50(h) x 0.55(d)

About the Author

Stacy Mintzer Herlihy is a freelance writer based in New Jersey.

Table of Contents

Acknowledgments ix

Introduction xi

Chapter 1 The Main Street That Never Was: The Life and Legacy of Walt Disney 1

Chapter 2 From Steamboat Willie to Buzz Lightyear: Disney and the Establishment of the American Animation Industry 25

Chapter 3 Disneyland, Disney World, and the Creation of Southern California and Florida in the Public Mind 45

Chapter 4 The Hat That Began It All: Spinoffs and Merchandise for Every Occasion 71

Chapter 5 Princesses, Politics, and a Different Audience: Controversies That Continue to Challenge Perceptions Today 89

Chapter 6 An Empire of Imagination: New Directions for Disney 113

Bibliography 135

Index 139