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Disruptive Technologies and Business Innovation: IoT in Perspective

By Mohammed Majeed, Jonas Yomboi, Sulemana Ibrahim, Esther Asiedu
eBook
$39.00
By Mohammed Majeed, Jonas Yomboi, Sulemana Ibrahim, Esther Asiedu
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This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape. The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pr...

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BusinessManagement & LeadershipStrategic ManagementStrategic planning