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Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers: Andra's Quick Tips on Business Culture
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German trade fairs are the place to be if you want to meet business contacts from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs are hosted in Germany. Every year, around 150 international trade fairs and exhibitions take place in the very heart of Europe, attended by 1.8 lakh exhibitors and around 1 crore visitors.
The numbers speak for themselves; but looking at the investment to be made, you m...
The numbers speak for themselves; but looking at the investment to be made, you m...