Donor-Centered Planned Gift Marketing

Identify your best planned-giving prospects and inspire them to give more

"This is one of those rare books that delivers more than it promises, and it will appeal to the specialist and generalist alike. It not only makes a case for a new approach to marketing, as the title would suggest, but it is also a practical guide for the entire process of planned giving, easy to understand because of the clear style and numerous examples, and with exercises to implement what is learned."
—Frank Minton,...