Don't Be Yourself: Why Authenticity Is Overrated (and What to Do Instead)

"Just be yourself" might be the worst advice you've ever received.

For years, we've been told that authenticity is the key to success—that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.

There's just one probl...