Don't Buy What I'm Selling: On Breaking Up with Advertising and Finally Learning to Love My Whole, Fat Self
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Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world-and herself-through advertising. What could possibly go wrong?
As a high-level advertising creative director for 14 years, Lu Chekowsky willed inanimate objects to life and made people want to buy stuff they didn't need. Her colleagues called her “Mary Manifesto” because she could whip up an emotional ad campaign like no one else. Need someone...
As a high-level advertising creative director for 14 years, Lu Chekowsky willed inanimate objects to life and made people want to buy stuff they didn't need. Her colleagues called her “Mary Manifesto” because she could whip up an emotional ad campaign like no one else. Need someone...






















