The Dream Team: The Rise and Fall of DreamWorks: Lessons from the New Hollywood

On October 12, 1994, Steven Spielberg, Jeffrey Katzenberg, and David Geffen—three of Hollywood's biggest players—announced they would form a new studio to produce feature films, television series, and pop music recordings. It didn't have a name, though Katzenberg's reference to his partners as the "Dream Team" eventually led to the company being dubbed DreamWorks. What the three men were attempting hadn't been done in more than sixty years: create a movie studio that could compete with the ...