Drive: The Surprising Truth About What Motivates Us

This is a book about motivation. About what actually motivates people to outstanding results. You might be thinking, well, of course it's money. Much money. After all, people work for money, and the practice of "do A and I'll give you B" has become almost a management classic. It is amazing to hear that this is fundamentally wrong! In his provocative bestseller, Daniel Pink convincingly proves that in the information age, the behavioral motivation system, based only on reward for achieving ...