Duped Again: Why Sophistry Works

Marc Rudov, who's written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You'll be surprised at how easily you'll understand your life after reading this groundbreaking book.

We first learned to lie and believe lies from our parents -- then from teachers, doctors, business colleagues, the media, social media, and the government -- and never stopped deceiving ourselves and everybod...