The Electric Horseman

"A cowboy-turned-huckster unexpectedly finds love as he tries to regain his self-respect in this romantic comedy drama. Sonny Steele (Robert Redford) is a one-time rodeo star whose career as a cowboy has ground to a halt. He makes a good living as a spokesman for Ranch Breakfast, a sugar-coated cereal for kids, but he's lost most of his self-respect in the process; his boss, corporate mogul Hunt Sears (John Saxon), considers him a property rather than a human being, and Sonny has developed ...