E-Business Essentials: Building a Successful Online Enterprise

This textbook presents comprehensive treatment of the e—business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e—business—related topics, such as e—environment, e—business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e—business adoption, change management, performance measurement, legal, and regulatory. The book focuses on th...