Want to expand your sales market to a worldwide audience but don't know how? Bestselling author Jason Gilmore shows you how to take the reigns of e-commerce and build your own online store using the popular PHP language and PayPal, the world's most loved online payment processor.
Chapter 1. PayPal Demystified
Offering valuable information for developers of all levels, the book kicks things off with an overview of PayPal's family of payment solutions, introducing Website Payments Standard, Express Checkout, Website Payments Pro, and Subscriptions and Recurring Payments. This chapter concludes with valuable information regarding choosing an appropriate PayPal merchant account type, and an overview of key configuration options you'll want to consider following the creation of your account.
Chapter 2. Integrating PayPal Website Payments Standard
This chapter shows readers how to build an online store in mere minutes using Website Payments Standards. Leveraging PayPal's hosted shopping cart and configuration wizards, you could use this chapter to begin accepting payments by the end of today! This chapter concludes with an introduction to PayPal's Instant Payment Notification service, which allows you to automate tasks such as shipping and customer followup following a successful purchase.
Chapter 3. Creating Your Own Shopping Cart
Take control of the customer's shopping experience by creating your own self-hosted shopping cart. Integrating the cart with PayPal's Express Checkout payment solution, you'll be able to rely on PayPal to handle the intricacies of payment processing, while granting customers the convenience of providing you their shipping address with a click of a button.
Chapter 4. Accepting Credit Cards Using the Direct Payment API
For readers wishing to manage the entire e-commerce operation, this chapter shows you how to use PayPal's Website Payments Pro service to autonomously process credit cards using PayPal's transaction server.
Chapter 5. Creating a Subscription-based Payment Solution
This chapter introduces you to PayPal's Subscriptions and Recurring Billing solution, giving you the power to create subscription-based services which charge customer's accounts according to a predefined schedule!
Chapter 6 . Streamlining Your PayPal Operation
We'll round out the book with numerous key insights into streamlining your PayPal operation. You'll learn how to download sales data and other useful reports from your PayPal account, optimize your shipping procedures by focusing on the proper shipping carrier, packaging options, and labeling, maintain happy customers using low cost support options, and deal with not-so-happy customers using PayPal's customer dispute feature.
