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Eco-Business: A Big-Brand Takeover of Sustainability
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Two experts explain the consequences for the planet when corporations use sustainability as a business tool.
McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual “greenwashing” efforts un...