Eliminate Your Competition: A Trapper's Guide to Increasing Your Commission
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Only the winner of the order is not eliminated. Make sure that your competition is eliminated - NOT YOU!
Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor for all of your opportunities?
Selling is ...























