Email Marketing (Preparation for Success, #1)

Imagine having in your hands the power to sell effectively without seeming invasive, without annoying your audience, and, above all, without ending up in the dreaded spam folder. Every day, thousands of businesses try to capture their customers' attention with emails, but most fail because they simply don't understand how email marketing really works. It's not just a matter of writing a nice message and sending it. It's about strategy, understanding your audience, knowing what to say and ho...