Emotional Targeting

Business decisions are made with spreadsheets and logic.

…At least, that's what we tell ourselves.

BUT the science says otherwise.

Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.

In Emotional Targeting, Talia Wolf shares her proven framework that's helped companies boost conversions by recognizing a simple truth: the person approving ...