Engage Now!: A Guide to Making the Arts Indispensable

Arts organizations cannot long survive without earning impassioned support from the communities they serve.
Communities cannot reach their full potential without the benefits the arts can provide.
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For some, the arts as indispensable is a preposterous idea, yet nearly every stakeholder in the industry believes the arts' value to be unquestionable. That gap accounts for most of the challenges arts organizations face. As long as the arts are seen as an amenity (at best), they will stru...