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Entrepreneurship and Innovation: Theory, Practice and Context

By Tim Mazzarol, Sophie Reboud
eBook
$129.00
By Tim Mazzarol, Sophie Reboud
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This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as w...

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BusinessSmall BusinessEntrepreneurship