Entrepreneurship
Paperback
$98.75
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Guides aspiring entrepreneurs through the process of starting a new venture in today’s economy Entrepreneurship is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused “hands-on” learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity eval...


