Environment and Society: Sustainability, Policy and the Citizen

Environment and Society explores ways to promote the behavioural shifts necessary for creating a 'sustainable society'. Through a critical approach to the links between sustainability, policy and citizen engagement, the book argues that sustainability policy needs to move towards a positive perspective, utilizing the well-known techniques of segmentation and social marketing. Such 'mainstreaming' of sustainable lifestyles is likely to be the only effective means of engaging the majority of ...