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Event Policy: From Theory to Strategy

By Malcolm Foley, David McGillivray, Gayle McPherson
eBook
$70.99
By Malcolm Foley, David McGillivray, Gayle McPherson
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As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demon...

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