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Event Sponsorship and Fundraising: An Advanced Guide
By Tom Lunt, Eva Nicotra
eBook
$59.00
By Tom Lunt, Eva Nicotra
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Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as ...