Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customer...