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Every Day Is Sunday: How Jerry Jones, Robert Kraft, and Roger Goodell Turned the NFL into a Cultural & Economic Juggernaut

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What made the NFL become such a cultural and economic phenomenon? Ken Belson analyzes the power of Jerry Jones, Robert Kraft and NFL Commissioner Roger Goodell to trace the rise of football as America’s biggest sports spectacle.

A New York Times Notable Book of 2025 - One of Barnes & Noble's Best Sports Books of 2025

From veteran New York Times Business & NFL reporter, Ken Belson, a deeply-reported account of how the NFL’s Commissioner, Roger Goodell, and its two most powerful owners, Jerry Jones & Robert Kraft, turned the league into a cultural phenomenon.


On February 11, 2024, NFL Commissioner, Roger Goodell, & the league’s two most powerful owners, Jerry Jones & Robert Kraft, looked down at the spectacle before ...