Evidence Guided: Creating High Impact Products in the Face of Uncertainty

Research shows that most of what we build creates little or no value for our users and the business. To break away from this harsh reality, you need to adopt a different system, one that combines human judgment with evidence. Using evidence effectively flips the odds in our favor: it boosts outcomes and reduces waste; it improves decision-making, alignment, and empowerment, and reduces battles of opinion and politics. For these reasons, Evidence-guided Development is at the heart of every s...