Experimenting with Emerging Media Platforms: Field Testing the Future

Experimenting with Emerging Media Platforms: Field Testing the Future

by Dan Pacheco
Experimenting with Emerging Media Platforms: Field Testing the Future

Experimenting with Emerging Media Platforms: Field Testing the Future

by Dan Pacheco

Paperback

$42.95 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
    Choose Expedited Shipping at checkout for delivery by Wednesday, March 6
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

Experimenting with Emerging Media Platforms teaches students in media tracks - journalism, advertising, film and public relations - how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future.


Product Details

ISBN-13: 9781032160924
Publisher: Taylor & Francis
Publication date: 06/01/2023
Pages: 212
Product dimensions: 6.12(w) x 9.19(h) x (d)

About the Author

Dan Pacheco is Professor of Practice and Peter A. Horvitz Endowed Chair of Journalism Innovation at the S.I. Newhouse School of Public Communications, USA.

Table of Contents

List of Figures

About the Author

Acknowledgments

Foreword by Gary Kebbel

Introduction: Emerging Media Platforms: Field Testing the Future

Chapter 1 - Who Can Predict the Future?

Chapter 2 - Change Theories

Chapter 3 - Initiating Your Field Test

Chapter 4 - Open-Source Technologies

Chapter 5 - XR and the Metaverse

Chapter 6 - Augmented Reality

Chapter 7 - Conducting Your Field Test

Chapter 8 - 360 Photography and Video

Chapter 9 – Photogrammetry

Chapter 10 - Data, AI, Automation, and Bots

Chapter 11 - Autonomous Flying Cameras

Chapter 12 - Field Testing the Future

Afterword: The Edge of Innovation

Index

From the B&N Reads Blog

Customer Reviews