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Factors Influencing Consumers' Intention to Purchase Clothing Online

By Natalie Bluschke
eBook
$20.65
By Natalie Bluschke
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Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , course: Marketing, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website...

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