Fairy Tale Marketing: Leveraging the Power of Storytelling to Create Happily-Ever-After Marketing Success

Discover what Cinderella teaches us about how to build evergreen marketing stories that captivate the imagination and persuade audiences to buy in this short, easy-to-read book. You'll learn what neuroscience teaches us about how stories impact the brain and how to leverage that to your advantage when creating a marketing campaign.

You'll also discover the universal writing framework that applies to every human being no matter their age, race, culture, gender, or creed and the characters th...