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False Start: How the New Browns Were Set Up to Fail

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“Your team never had a chance.”

That’s what Terry Pluto, one of Cleveland’s top sportswriters, realized after taking a hard look at the unhappy beginnings of the new Cleveland Browns franchise. This book chronicles what he found: backroom deals, big-money power plays, poor decisions, and plain bad luck that have dogged the venerable team ever since Art Modell skipped town in 1995.

When the new Cleveland Browns took the field in 1999, it was supposed to be the dawn of a grand new era of foot...