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Familiarity Engine: The Mere-Exposure Effect and the Psychological Mechanics of How We Learn to Like Things

By Elias Thorne
eBook
$5.99
By Elias Thorne
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Why do you end up humming a pop song you initially hated just because it played on the radio every day? Why are consumers willing to pay double for a branded painkiller when the generic version has the exact same chemical makeup? The secret doesn't lie in the quality of the product or the melody of the song. It is driven by a primitive neurological glitch known as the Mere-Exposure Effect.

Discovered by psychologist Robert Zajonc, this principle proves that the human brain is hardwired to au...