Fascinate: Your 7 Triggers to Persuasion and Captivation

Fascinate: Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead

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Product Details

ISBN-13: 9780061966163
Publisher: HarperCollins Publishers
Publication date: 02/09/2010
Format: NOOK Book
Pages: 288
Sales rank: 643,254
File size: 570 KB

About the Author

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

What People are Saying About This

Seth Godin

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.”

Alan Webber

“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.”

Tom Peters

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.”

Richard Laermer

“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.”

Richard Pachter

“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book...”

Customer Reviews

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Fascinate 3.6 out of 5 based on 0 ratings. 14 reviews.
SKSDesigns More than 1 year ago
It starts with eye contact and then leads into engagement. From there, the triggers take over and move that person to want to know you, your business or your brand even more. That's what Sally Hogshead talks about in this book. Most books talk about engagement but Fascinate talks about the levels of fascinate and how to actually harness them to increase your success. From understanding how successful companies have built empires on understanding the importance of the human face to why people drink the most revolting liquids because of their nostalgia. It's all about how we engage with other people and Sally not only shows you why it is important but how you can harness the triggers outlined in the book to not only engage but Fascinate your way to success!
RolfDobelli More than 1 year ago
Becoming fascinating is the best way for your product to stand out from the crowd. You can create a brand identity so interesting and distinctive that consumers will be irresistibly attracted to it, as they are to Apple, Tiffany, Coca-Cola and Google. Brand consultant Sally Hogshead shines a marketing spotlight on the potential power of fascination, details its seven triggers and explains how to use them to increase your product's attractiveness. A clear, strong writer, Hogshead provides a compelling report on how fascination shoots a desire like an arrow directly to the primitive limbic brain, bypassing rational processing and evaluating. getAbstract believes marketing professionals will learn a lot from Hogshead's insightful report. Their challenge will be applying her branding magic to make their companies and products truly fascinating to consumers. Of course, Apple's Steve Jobs and Amazon's Jeff Bezos do it, but they are authentic marketing geniuses. Indeed, that is what makes them so fascinating.
Anonymous More than 1 year ago
This book is poorly written and lacks a coherent thesis. Quotes are loosely strung together and do not reflect a rigorous review of scientific literature. It is not clear that the author has expertise in either marketing or behavioral science, or that a credible editor was involved with this project.
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