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Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

By Teresa Sïdaba (Editor), Nadzeya Kalbaska (Editor), Francesca Cominelli (Editor), Lorenzo Cantoni (Editor), Marta Torregrosa Puig (Editor)
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$189.00
By Teresa Sïdaba (Editor), Nadzeya Kalbaska (Editor), Francesca Cominelli (Editor), Lorenzo Cantoni (Editor), Marta Torregrosa Puig (Editor)
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformat...

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