Fearless: How to Transform a Services Culture and Successfully Productize

Transforming a B2B services business model to a more profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required. Building on the insights presented in her first book Productize, Eisha Armstrong and her team have written Fearless, drawing on their years of experience in helping B2B services companies grow at scale through product innovation, this time diving deep into the tactics for building a product-friend...