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Firm Internationalization: Intangible Resources and Development

By Sophie Nivoix (Editor), Christian Marcon (Editor)
eBook
$59.99
By Sophie Nivoix (Editor), Christian Marcon (Editor)
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In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of vario...

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BusinessInternational BusinessInternational Business - General & Miscellaneous