Fixin to Git: One Fan's Love Affair with NASCAR's Winston Cup

In the past twenty years, big-time stock-car racing has become America’s fastest growing spectator sport. Winston Cup races draw larger audiences—at the tracks and on television—than any other sport, and drivers like Dale Jarrett, Jeff Gordon, and Mark Martin have become cultural icons whose endorsements command millions. What accounts for NASCAR’s surging popularity?
For years a “closeted” NASCAR fan, Professor Jim Wright took advantage of a sabbatical in 1999 to attend stock-car races at s...