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Flagship-Store

By E. Krug
eBook
$2.81
By E. Krug
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Flagship-Stores gelten als 'Konsumtempel' der Hersteller, die auf eigener großzügiger Verkaufsfläche ihr Marken-Image heben wollen. (1) In Flagship-Stores steht nicht der Verkauf im Vordergrund, sondern die Kundenbindung. (1) Um Maßnahmen gegen den zunehmenden Konkurrenzdruck von Handelsmarken zu ergreifen, eröffnen oder planen jetzt auch in Deutschland immer mehr Hersteller Flagship-Stores. (1)

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BusinessBusiness - General & MiscellaneousBusiness - General & Miscellaneous