Focused Interview
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
1101902199
Focused Interview
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
18.95
In Stock
5
1
Focused Interview
200
Focused Interview
200Paperback(2nd ed)
$18.95
18.95
In Stock
Product Details
| ISBN-13: | 9780029209868 |
|---|---|
| Publisher: | Free Press |
| Publication date: | 05/01/1990 |
| Edition description: | 2nd ed |
| Pages: | 200 |
| Product dimensions: | 5.50(w) x 8.50(h) x 0.60(d) |
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