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Follow the Fossils: Developing Metrics for Instagram as a Natural Science Communication Tool
eBook
$25.00
By Samantha B. Ocon, Lisa Lundgren, Richard T. Bex II, Jennifer E. Bauer, Mary Jane Hughes, Sadie M. Mills
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The ability for people to connect, learn, and communicate about science has been enhanced through the Internet, specifically through social media platforms. Facebook and Twitter are well-studied, while Instagram is understudied. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. Framed by the theory of affinity spaces, the authors conducted year-long analyses of 4...