Food Advertising to Children in Australia: Reaching Out to Old Targets Using New Media

Childhood obesity is a global health concern, with food advertising one of its most intensively debated potential causes. Critically examining children’s exposure to unhealthy food and drink marketing, on television and on various online platforms including social media, and how they evaluate and comprehend this content, Nipa Saha reviews the effectiveness of the industry’s self-regulatory system in Australia.

Providing an overview of current government initiatives to enhance children’s med...