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Forum Markenforschung 2023: Tagungsband der Konferenz DERMARKENTAG

By Holger. J Schmidt (Editor), Carsten Baumgarth (Editor), Jörn Redler (Editor)
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$79.99
By Holger. J Schmidt (Editor), Carsten Baumgarth (Editor), Jörn Redler (Editor)
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Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2023. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft der Markenforschung auf.

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