Freemium: How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth . for Low-Cost Customer Acquisition and Expansion

Competing in tech today requires an understanding of "product-led growth"

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freem...