French for Marketing: Using French in Media and Communications

French for Marketing: Using French in Media and Communications

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Overview

French for Marketing: Using French in Media and Communications by R. E. Batchelor, Malliga Chebli-Saadi

Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.

Product Details

ISBN-13: 9780521585354
Publisher: Cambridge University Press
Publication date: 02/28/2004
Edition description: New Edition
Pages: 372
Product dimensions: 6.65(w) x 9.37(h) x 0.79(d)

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