Book Haul is Back! Premium Member Early Access Online Only 50% Off Hundreds of Hardcovers And More Deals Shop NowBook Haul is Back! Premium Member Early Access Online Only 50% Off Hundreds of Hardcovers And More Deals Shop Now
Add Item to wish listAdd Item to wish list
Read sample

Fundamentals of Corporate Communications

By Richard Dolphin, David Reed
eBook
$107.99
By Richard Dolphin, David Reed
Formats

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.

The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.

The book demonstrates how corporate communications affects today's marketing mix and explai...

Categories

BusinessBusiness - General & MiscellaneousBusiness - General & Miscellaneous