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Generation Ageless: How Baby Boomers Are Changing the Way We Live Today.And They're Just Getting Started

By J. Walker Smith, Ann S. Clurman
eBook
$9.99
By J. Walker Smith, Ann S. Clurman
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Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else.

Yankelovich actually coined the term "Baby Boomer" back in the l...

Categories

Social SciencesRegional StudiesUnited States StudiesBaby Boom Generation