Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future

"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The first book about Boomer men to integrate gender and generational insights into a framework marketers can use." - Marti Barletta, author, Marketing to Women and PrimeTime Women "... a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity." - Ken Dychtwald,...