Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future

“Guidance you need to understand and embrace the nation’s most economically dominant generation.”— B. Joseph Pine II, coauthor, The Experience Economy and Authenticity “The first book about Boomer men to integrate gender and generational insights into a framework marketers can use.” — Marti Barletta, author, Marketing to Women and PrimeTime Women “… a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity.” — Ken Dychtwald, P...