Get Rich Click!: The Ultimate Guide to Making Money on the Internet

Get Rich Click!: The Ultimate Guide to Making Money on the Internet

by Marc Ostrofsky


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Product Details

ISBN-13: 9781451668391
Publisher: Free Press
Publication date: 01/08/2013
Pages: 239
Sales rank: 654,196
Product dimensions: 5.40(w) x 8.20(h) x 0.60(d)

About the Author

Marc Ostrofsky is the New York Times bestselling author of Get Rich Click! The Ultimate Guide to Making Money on the Internet and Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play. He is best known for his record-breaking sale of the Internet domain name for $7.5 million. As a serial entrepreneur and venture capitalist, he has created a number of successful telecommunication, publishing, and Internet-based companies which he later sold for $50+ million. He is the owner of hundreds of web properties including,,, and Ostrofsky is a professional speaker, author, and consultant. He is a graduate of the University of Texas and splits his time between Aspen, Colorado, and Houston, Texas.

Table of Contents

Note to Readers vi

Preface viii

Foreword ix

Introduction xvii

Chapter 1 The Get Rich Click Mindset 1

The Minefield Game 3

Disintermediation: A New Word for an Old Idea 6

Reintermediation 7

How Much Is That Diamond in the Window? 8

Business Models: Anything New under the Sun? 9

The Picks-and-Shovels Business Model 10

Gold Mining Versus Internet Mining 11

A Picks-and-Shovels Success Story 12

Another Success: Laundry 13

Insights from Founder Tony Hsieh 13

Putting Your Ideas into Action 16

Chapter 2 E-commerce and Reverse E-commerce: Sell It, Then Buy It! 17

Making Money with No Money: Reverse E-commerce in Action 18

7 Different E-commerce Business Models to Choose From 18

E-commerce Business Model Dynamics 19

The Freedom of No Inventory 20

"Sell It Before You Buy It": How to Do It Step by Step 20

10 Steps to a Successful "Reverse E-commerce" Business 21

Success Story #1: USA - Selling Then Buying 22

The Online Retail Market 23

Case Study: 23

Case Study: 24

Order Delivery Time in Five Minutes 25

eBay: The Easiest Way to Begin! 25

Other Ways to Make Money on eBay 27

eBay Pricing Experiment 28

Case Study: 29

Putting Your Ideas into Action 30

Chapter 3 Searching for Gold 31

How the Search Engines Really Work 32

Organic Search 33

On-Page and Off-Page Factors That Affect Ranking 33

Paid Search 35

Advertising and Local Search 35

The Opportunity 36

7 Tips for KEYWORDS 36

Direct Navigation Traffic 37

Case Study: Jobster and 38

Making Money with Direct Navigation 38

Vertical Search Is the Next Big Market 40

Benefits of Vertical Search Engine Marketing 40

Success Story #2: A GOODE Physical Business and a GREAT Piece of the Pie 41

Vortals: The Vertical Portal 42

Price and Product Comparison Sites 43

Case Study: 44

Chapter 4 Advertising and Pay-Per-Action 45

Get Rich Click with a Broader View of Google 45

Google AdSense: The Beginning of the "Internet Advertising" Gold Rush! 46

7 Steps to Start Making Money with Google AdSense 47

Google AdWords: There's Gold in the Words! 48

The Importance of Keywords in Online Advertising 49

Determining the Value of Keywords 50

Make a Fortune with "Internet Advertising Arbitrage" 52

Success Story #3: Providing "LEADs" to Financial Independence 54

15 Ways to Create Strong Keywords: 55

Pay-Per-Call 55

Pay-Per-Call on a Local Basis 56

Case Study: Ingenio, Web-to-Phone Pioneer 56

Online Advertising and "Pay-Per-Action" - The Perfect Way to Conduct Business! 57

Pay-Per-Action or Pay-Per-Performance: 30 Ways to Get Paid! 57

Success Story #4: How a Third Party Can Lead to a Second Home 61

Putting Your Ideas into Action 62

Chapter 5 100+ Ways to Optimize Your Website for Search and Improve Traffic 63

Content Applications 65

Keyword Applications 65

Inbound and Outbound Links 66

Domain Names, Links and Site Submissions 67

Understanding and Benefiting from Indexing and Ranking 68

Link-Building: The Real Currency of the Internet 71

"Conversion Rate" Marketing 75

Success Story #5: Split Testing: Vital to Increasing Your Bottom Line! 76

16 Great Ways to Attract More Traffic 77

Putting Your Ideas into Action 78

Chapter 6 Actionable Info from 79

Beginner's Guide to SEO 79

Speed Bumps and Walls 80

Possible "Speed Bumps" for SE Spiders 80

Measuring Relevance and Popularity 81

Keywords and Queries 81

Paid Placement and Secondary Sources in the Results 82

How to Conduct Keyword Research 82

Building a Traffic-Worthy Site 83

Usability 83

Link "Bait" 84

Link-Building Based on Competitive Analysis 86

Measuring Success: Website and Ranking Metrics to Watch 87

Chapter 7 Partner Up with Affiliate Marketing 89

Case Study: 90

10 Steps to Making Money with Affiliate Marketing 91

How Affiliate Marketing Programs Work 91

Success Story #6: The Riches ARE in the Niches ... $5 Million a Year Selling Cuff Links Online! 92

Affiliate Models: Onetime Versus Lifetime Commissions 93

Affiliate Program Networks 93

How to Find an Affiliate Program 94

Case Study: Creating a Revenue Stream 94

25+ Different Firms That Want to Pay You! 95

Make Money or Save Money: Both Put You Ahead 95

Affiliate Programs for Nonprofit Organizations 96

Panning Amazon's River of Gold 96

Get Rich Click Money-Making Summary 97

Affiliate Processors and Networks 97

Success Story #7: Too Many Offers? Which One Is Best? Try 98

The Largest 25 Jounce Affiliate Networks 99

Case Study: ClickBank - a Great Way to Make Easy Money 100

Uncle Sam's Money 101

Case Study: Commission Junction 101

Putting Your Ideas into Action 102

Chapter 8 Domain Names 103

1-800-Flowers and the Value of Mindshare 103

Timeline of 104

The Race Is On 105

Corporations and Their $1 Million + Domain Names 106

Largest of Domain Name Sales 110

Real Estate Versus Internet Real Estate: The Power of Leverage 111

Location Versus Mindshare 112

Cost of Entry 112

Traffic Is Key 113

Corporate America ... Wake Up! 114

The Amazing World of Buying and Selling Domain Names 114

5 Ways to Profit from a Domain Name 115

The Investment: Short-Term Versus Long-Term Viability 116

Success Story #8: The Engineering of a Seven-Figure Success 118

International Domain Names (IDNs): New Kids on the Block 119

Domain Name Extensions 119

The New Mobile Phone Domain: .mobi 120

Mobile Advertising 120 Understanding the Misspelled Word Game 121

When a Company Should Buy a Misspelled Domain Name 121

Putting Your Ideas into Action 122

Chapter 9 Content Is King! 123

10 Reasons Why Ebooks Can Help You Make Money and Save You Money! 124

A Profitable Ebook Strategy 124

10 Ways to Market Your Ebook 125

E-mail Marketing in the Digital Age 126

7 Easy Ways to Make Money with E-mail 128

Make Money Reading E-mails, Playing Games, Searching or Answering a Survey! 129

Opt-in Mailing Lists - Campaign and Marketing Strategies 130

Creating Inbound and Outbound Links 131

Podcasting 131

Podcasts and Business 131

What's a Wiki? 133

Making Money with Wikis 133

Success Story #9: Finding the Profit in Personality 135

Contextual Advertising 136

Text Ad Networks: Profit from Eight Options 136

What Is a Widget? 137

Widgets in Business 138

Make It Once, Sell It 1000 Times: Big Money with Widgets 139

Putting Your Ideas into Action 140

Chapter 10 Social Networks: The Power of Community 141

Getting Started 142

Making Money with Blogs 142

Word Of Mouse Marketing 144

Twitter Users: "Asleep at the Mouse?" 145

"How Can I Make Money from Twitter?" 146

48 Twitter Business Tools to Help Achieve Your Relationship-Centric Goals 147

Social Networks 152

The State of the Social Networking Community 152

Kids Today Are Growing Up in a Different World 154

Where There Is Spending Potential There Is Income Potential 156

Top 4 Reasons You Logged into Facebook Today 157

5 Social Media Secrets 158

Unlimited Ways to Make Money with Facebook, LinkedIn and Other Social Networking Sites 158

A World of Social Networking Sites 161

LinkedIn: The Business Social Networking Site 161

Doctor's Orders: Dr. Keri Pearlson and How to Build Community and Profit from Twitter 162

"Twittering While Twaveling" 163

Success Story #10: Helping Others Help Themselves - and Making Millions! 164

6 Degrees of Separation 165 165

Putting Your Ideas into Action 166

Chapter 11 Collecting Your Payments - Fast and Easy 167

How the Money Becomes Yours 167

Shopping Carts 168

Your Own Merchant Account Versus Third-Party Processors 168

Smart Cards and Debit Cards 169

Shipping 1-2-3 170

Success Story #11: Running a Business from an iPhone 171

Drop Shipping: The Golden Goose 172

Which Shipping Options Should You Use? 172

Your Most Valuable Asset ... YOUR DATABASE 173

More Internet Success Stories 174

Putting Your Ideas into Action 176

Chapter 12 The Internet to Go: Mobile Opportunities 177

Image Recognition 178

Music Recognition 180

Barcode Recognition 180

Success Story #12: Mobile Green with Red Fish Media 182

Mobile Marketing 183

Mobile Search Opportunities 183

Developing Mobile-Ready Websites 183

What's Hot in Mobile Searching 184

The iPhone and iPad 184

Rags to Riches iPhone Success Stories 185

Keeping an Eye on Mobile Technology 186

Putting Your Ideas into Action 186

Chapter 13 Internet Video: Nothing but Growth 187

The Internet Video Business Model 188

MSNBC Reports 188

YouTube 188

Pocket Candy from Eye Candy: 10 Ways to Profit with Online Video 189

Internet Video and Business 191

Success Story #13: Making Money on YouTube? This Russian Immigrant Nets $15,000+/month 192

Optimizing Video Content for Search Engines 193

10 Questions to Consider When Posting Video on Your Website 193

Putting Your Ideas Into Action 194

Chapter 14 Get Rich Click for Nonprofit Organizations 195

12+ Online Strategies for Making Money with Nonprofits 195

Fund-raising in Action: The Children's Miracle Network 198

Putting Your Ideas into Action 198

Chapter 15 Make Money ... by Saving Money 199

Dollars and Sense! 200 200 200

Shopping Comparison Sites 201

When Did I Change Those Air Filters? 201 - The Group Coupon Site 202 202 203 203 204

Internet, Cable and Phone Services 204

CrowdSourcing ... CrowdShopping ... CrowdFunding! 205

Reduce Debt 205

10 Steps to Reduce Your Debt 206

Success Story #14: Ebook on "Jumping" Lands Young Author Millions 207

Paying for School 208

Air Travel 208 209

Seeing New Ideas ... "Clearly!" 209

More Ways to Save Money Online 209

Putting Your Ideas into Action 210

Chapter 16 The Future 211

Pay Attention to Trends 212

"APPortunity of a Lifetime" 215

Do It Yourself 216

Change Is the Only Constant 216

Now and Then: What's Next? 217

Now Get Going! 218

My Secrets to Your Success 219

Chapter 17 Resource and Suppliers Guide 221

Top 25 Internet Conferences 222

Top 25 Public Motivational Business Speakers 223

Top 25 SEO Firms 224

Top 25 Websites That Can Make You Money Right Away (Put You in Business) 225

Customer Reviews

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Get Rich Click! 3.6 out of 5 based on 0 ratings. 23 reviews.
blueguy More than 1 year ago
So I'm a skeptic by nature, and certainly had my reservations about anything that claims to help you make money. What I found was a surprisingly thoughtful book. I kind of expected Get Rich Click to be another '5 step system' or 'here's the secret' kind of a book. It wasn't. It felt more like a I was a fly on the wall at a think-tank/research group. It was a really interesting blend of documenting the success of others online (lots of good case studies) and researching different online industries (each chapter describes a different online career of sorts). I love any book that challenges the way I think and Get Rich Click did exactly that. It made my realize that the Internet is early still and there is lots of room for new ideas. It also made me change my mind from "someone's already doing it, the idea is taken" to "someone's already doing it, it must be profitable, I should try too." I'd recommend this to a wide variety of people, I'll definitely let me techie friends know, my buddy Keith who hates his cube and needs a way out, and probably even my Dad though I know I'll have to field a few tech questions along the way.
djoneslocker More than 1 year ago
The thing that surprised me most about Get Rich Click was how I read all of these ways people are making money online and I started to realize that this is how most of the sites i like survive. I always took it for granted that sites just sort of existed. I figured people put them up because they wanted to. After reading this book I see each site as a business and it is AMAZING to look at the sites I love and understand them as a business. Marc changed my mind from viewing the internet as an entertainment and information medium to viewing it as a marketplace for new businesses. Now when I read a blog about wine, instead of thinking to myself I wish I had free time to blog about wine, I think this person has a business blogging about wine, they are making money! This simple realization has changed how I see things. Now I'm not just browsing the internet, I'm exploring and looking for business models I can start to use.
Albert_Beverage More than 1 year ago
First off, let me apologize for the metaphor in the title. I'm not a fan of cliché metaphors. But, I digress. This book is awesome. I was pretty skeptical at first, the title doesn't really do the book justice. However, once you start reading, you will be won over. This book is filled with really great tips, for newcomers like myself, and according to my friend George, lots of good stuff for veterans, as well. I'm about 3/4 of the way through, I just wanted to jump on here and give the author a shout out for a job well done. Now, off to read more... Get this book!
Anonymous More than 1 year ago
from start to finish, you implament plans to make money on the internet with proven metheds, and even come up with idea's of your own. it's a cant miss step by step does and don't guid to making money onlin.
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I truly feel terrible for what the author suffered, but the book reads like it was written by a 4 year old and is really terrible. Guess it's a good thing it cost about as much as a childrens book.
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