Get Social: Social Media Strategy and Tactics for Leaders

Get Social: Social Media Strategy and Tactics for Leaders

by Michelle Carvill


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Product Details

ISBN-13: 9780749482558
Publisher: Kogan Page, Ltd
Publication date: 05/28/2018
Pages: 256
Sales rank: 1,286,503
Product dimensions: 6.10(w) x 9.10(h) x 0.80(d)

About the Author

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future, she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.

She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.

Table of Contents

** Chapter - 00: Introduction: Not sure if this book is for you?; ** Chapter - 01: Leading a business in a socially connected world; ** Chapter - 02: The social landscape; ** Chapter - 03: The leader’s social toolkit; ** Chapter - 04: Content; ** Chapter - 05: Your personal social media strategy; ** Chapter - 06: The social business; ** Chapter - 07: 90-day plan; ** Chapter - 08: Learning from others;

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