Getting Naked: The Bare Necessities of Entrepreneurship and Startups

Do you want to be an entrepreneur? Are you serious about starting a business?

Joel Primus will show you how.

From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale's.

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